Around The Town

More Broadway For The Buck

By Ellis Nassour

In these hard times, everyone can welcome sales. And who can resist a half-price sale on Bway tickets?

By Ellis Nassour

In these hard times, everyone can welcome sales. And who can resist a half-price sale on Bway tickets? Hey, that’s 50% off!  For the first time ever, January 24 – February 10, Bway’ll be getting in the action. For 18 days and nights, there’ll be an official Bway 2-4-1! No service charges, except that dastardly "facilities fee"; no standing in lines in frigid or rainy weather, just belly up to the box office, nearest phone, or computer.

You’ll even be able to afford to eat out before or after the show. There are several ways to puchase.

The Broadway League, the association that co-sponsors Kids Night on Broadway, co-presents the Tony Awards, and does union negotiations for League members, and NYC & Company, our official tourism, marketing and partnership org, announced these participarting shows: The Addams Family, American Idiot, Billy Elliot, Chicago, Colin Quinn Long Story Short, Driving Miss Daisy, Good People, The Importance of Being Ernest, Jersey Boys, La Cage Aux Folles, The Lion King, Lombardi, Mamma Mia!, Mary Poppins, Memphis, Million Dollar Quartet, The Phantom of the Opera, and Time Stands Still. 

League exec director Charlotte St. Martin announced other winter winter marketing programs, such as Get More NYC, the first-ever Broadway Week,  On the House Off-Broadway, and NYC Restaurant Week. The offers are designed to get locals into theatres and restaurants, and to grow tourism to attract 50 million visitors to shows by 2012. 

The League reports that the week ending January 2/11 was "probably Broadway’s highest grossing week in recorded history." Not an unfair assumption considering sky high ticket prices.

"Broadway is cited as a primary reason why theatergoers from outside the City visit," says Ms. St. Martin. "We’re excited to give them yet another reason to come and see a Broadway show."

Did you know that Bway brings more money into NYC than all of our sports teams put together?

To take advantage of the 2-4-1 promo, you need this code: BW2011. You can use it at the box ofifces; online at or by calling Telecharge, (212) 239-6200 [outside NYC, (800) 432-7250] or Ticketmaster, (877) 250-2929; or online at Normal service charges [a skyrocketing $7.50 per ticket and an additional $2.75 per order is typical] will apply for online purchases. For more info on winter promotions, visit  

How about some before or after theater eats? January 24 – February 6, participating restaurants will be offering $24.07 lunches and $35 dinners. For more info, go to
And here’s the scoop on the League’s 15th annual Kids’ Night on Broadway, which kicks off February 6. For every full-price ticket purchased, kids and teens six to 18 get in free! There’ll be a pre-theater party at the new Bowlmor Lanes Times Square, where you can bowl for free!  In addition, the program offers a special Kids’ Night Playbill, courtesy of TDF’s educational program, and parking and restaurant discounts. Other events will take place at annual partner Madame Tussauds on February 8th.  For more info, visit