Theater Bargain Time: 2-4-1 Tickets to Broadway; Kid’s Night on Broadway
By Ellis Nassour
In these hard times, everyone can welcome sales. Who can resist a half-price sale on Broadway tickets? No one. Everybody likes more bang for the buck. So, how about 2-4-1? That’s buy one, get one free! Broadway Week is January 22-February 7. If you go to theatres, there are no service charges, except that dastardly "facilities fee"; and no standing in lines in frigid or rainy weather. Just belly up to the box office or, if you prefer, the nearest phone or computer.
You’ll even be able to afford to eat out before or after the show. There are several ways to purchase 2-4-1 promo. Any way you choose, use this code: BWAYWEEK. You can purchase it at the box offices of 99% of the participating theatres; online at or by calling Telecharge, (212) 239-6200 [outside NYC, (800) 432-7250] or online at www.NYCGO.com viaTicketmaster (877) 250-2929. On calls and websites, service charges [a skyrocketing $8 per ticket and an additional $2.75 per order handling charge] will typically apply.
Remember, with Broadway’s cockamamie show schedules, to check your tickets to make sure you arrive on time. Some shows start at 8 P.M., some at 7:30, some at 7 -depending on the day of the week.
If you purchase online at NYCGO.com, you qualify for a seat location upgrade [from the back and sides of the orchestra and mezzanine] for an additional $20 [code BWAYUP]. In addition, out-of-towners or anyone needing a break from home, there’s an offer of 25% off the city’s top hotels.
Hungry? Restaurant Week deals abound January 14-February 8, with $25 lunches and $38 dinners at 325 participating restaurants Uptown, Midtown, Theatre District, Downtown, East Side, West Side. Other deals abound, such as a 65% savings on sightseeing attractions.
If you got to the NYCGO (NYC Official Guide) website, you’ll find all the Broadway Week shows. [Mary Poppins, for one, is offer the 2-4-1 for select dates through March 3; Code TMN241. Spider-Man:Turn Off the Dark is offering a Me+3 four-pack] You can also register to win a trip for two on the May 12 voyage of the Norwegian Breakaway.
Sponsors are American Express, Norwegian Cruise Lines, Amtrak, The New York Times, NBC-4 New York, and the Broadway League.
The Broadway League, The New York Times, and NYC & Company will be kicking off the 17th annual Kid’s Night on Broadway from February 25 – March 3. Tickets to participating shows are now available. Here’s the deal: kids ages six -18 can see listed Broadway shows [and select Off Broadway shows] for free when accompanied by a full-paying adult. These special tickets include pre-theater party, Theatre District restaurant and parking discounts, special souvenir Playbill, study guides, and more.
The dining deal is that participating restaurants are offering a free entrée for each child accompanied by an adult who purchases a regularly-priced entrée.
Kelly Ripa and Michael Strahan, co-host’s of ABC/Disney’s Emmy-winning Live with Kelly and Michael are the National Ambassadors for Kid’s Night.
"Broadway has always been magical to me," says Ripa, "and it was a joy to share that magic with my kids. Michael and I have huge respect for Broadway performers. We’re thrilled and honored to be part of a program that exposes children to theater."
For tickets, list of participating shows, and more information, go online at www.kidsnightonbroadway.com.
Trivia: Did you know that Broadway brings more money into New York City than all of our sports teams?
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