The Drama Desk hosted their first Panel Discussion of the year "You Gotta Have A Gimmick..... Or A Star!" on Monday Feb 10, 2014 at Stage 72/The Triad on West 72nd Street. Panelists for the gossipy discussion about the skills needed to navigate the slopes of the theater world and promote a show included: theater publicists Leslie Baden Papa, Joshua Ellis and Susan L. Schulman along with critic/playwright Peter Filichia, former theater reviewer for the Star-Ledger newspaper in Newark and "News 12 New Jersey."
The panelists joked about the stunts that were pulled in the past to bring attention to shows, and how the gimmicks to stimulate the press today have changed. The discussion was moderated by Randie Levine-Miller, Director of Special Events for the Drama Desk.