The winter is a difficult time to keep shows running and last month I reported about the numerous closings. January and February are the slowest selling months of the year and the heavy snow has taken a toll as well, even making it difficult for Playbill, the Broadway program, to be delivered during the blizzard on December 28th. However Broadway producers have come up with some interesting strategies to beef up ticket sales.
Disney Productions producers of THE LION KING and MARY POPPINS have announced that for the first time in the history of Broadway ticket sales that they will institute an exchange policy. In an effort to acknowledge our busy lives and t
he winter storms, if you buy tickets to one of these shows, you will be allowed to exchange your tickets for another date through March 10 without any penalty.
Also for the first time ever The Broadway League announced there will be a 2 for 1 sale during BROADWAY WEEK, which will run January 24 through February 10. To encourage residents and tourists to get out to a Broadway show, you can purchase tickets at 50% off to participating shows either at the box office or from telecharge (212-239-6200) or ticketmaster (877-250-2929). You will need to use the code BW2011. Remember there is still the normal service charge, a whopping $7.50 per ticket charge and $2.25 per order charge, so if you can purchase your tickets at the box office you will save even more.
To buy tickets visit: http://www.nycgo.com/getmorenyc/broadway and for more information on the City’s winter promotions visit www.nycgo.com.
Participating BROADWAY WEEK SHOWS include:
The Addams Family – A New Musical
American Idiot Billy Elliot The Musical
Chicago The Musical
Colin Quinn Long Story Short
Driving Miss Daisy
The Importance of Being Ernest
La Cage Aux Folles
The Lion King
Million Dollar Quartet
The Phantom of the Opera
Time Stands Still
(*Subject to change, and some shows not available for all performances.)
KIDS’ NIGHT ON BROADWAY is when kids ages 6 to 18 can see Broadway shows for free when accompanied by a full-paying adult from February 6th through 10th. The 15th annual KIDS’ NIGHT ON BROADWAY kicks off in New York City on February 6, 2011 with a pre-theatre party at the new Bowlmor Lanes in Times Square, the ultimate in bowling. Kids’ Night on Broadway ticket holders will experience unique theatre activities as well as the chance to bowl for free! Pre-theatre events will also take place at Madame Tussauds New York on
Tuesday, February 8th.
Theatergoers can visit www.KidsNightonBroadway.com to purchase tickets or to find more information, and to view the list of discounted restaurants and parking garages. Tickets can also be purchased via broadwayoffers.com or ticketmaster.com or at the individual theatre box offices. USE CODE KNOB2011.
SUPERBOWL SUNDAY, FEBRUARY 6, 2011 (matinee and evening)
Tickets available for evening shows on: MONDAY FEBRUARY 7, 2011, TUESDAY FEBRUARY 8, 2011, WEDNESDAY FEBRUARY 9, 2011, and THURSDAYFEBRUARY 10, 2011