Schmackary’s, New York’s uniquely gourmet cookie company, will host its 3rd annual BROADWAY BAKES event May 25-29, 2015. Over twenty of the biggest names on Broadway will join together to work behind the counter at Schmackary’s selling delicious, freshly-baked cookies to the public in support of Broadway Cares/Equity Fights AIDS.
Some of the biggest names on Broadway will work behind the counter each day from 3-7pm. Half the proceeds from cookies sales and 100-percent of the tips generated while the Broadway stars are working at Schmackary’s will go directly to Broadway Cares/Equity Fights AIDS.
In its first two years, Schmackary’s Broadway Bakes event helped raise more than $25,000 for Broadway Cares/Equity Fights AIDS. Zachary "Schmackary" Schmahl, owner, creator and cookie master of Schmackary’s believes it is very important to give back to the Broadway community, noting that Broadway performers and workers have been among the 3-year-old store’s best customers since its inception.
"Every step of the way, the backing of the theatre community has helped our little cookie company grow into a huge success story," Schmahl said. "So when it came time to give back, Schmackary’s wanted to assist the Broadway community in any way possible. Broadway Bakes was born, and the stars have come out twice now to help us give back and support Broadway Cares/Equity Fights AIDS."
Some of the stars scheduled to appear at Broadway Bakes include (subject to change):
Monday, May 25th
Ricky Ubeda (So You Think You Can Dance – Winner, On the Town)
Alex Wong (So You Think You Can Dance, The King & I, Newsies)
Melanie Moore (So You Think You Can Dance- Winner, Finding Neverland)
Corey Cott (Gigi, Newsies)
Laura Osnes (Cinderella, Bonnie & Clyde)
Laura Michelle Kelly (Finding Neverland, Mary Poppins)
Tuesday, May 26th
Chris Rice (The Book of Mormon)
Clay Thomson (Matilda)
Lesli Margherita (Matilda)
Tommy Bracco (Newsies)
Alysha Umphress (On the Town, On a Clear Day…)
Cody Williams (On the Town, Cinderella)
Wednesday, May 27th
Lena Hall (Hedwig and the Angry Inch– Tony Award Winner)
Rob McClure (Honeymoon in Vegas, Chaplin)
David Burtka (It Shoulda Been You)
Kate Reinders (Something Rotten!, Follies)
Thursday, May 28th
James Monroe Iglehart (Aladdin – Tony Award Winner)
Beth Malone (Fun Home– 2015 Tony Nominee)
Emily Skeggs (Fun Home– 2015 Tony Nominee)
Sydney Lucas (Fun Home– 2015 Tony Nominee)
Friday, May 29th
Audra McDonald (6-time Tony Award Winner)
Will Swenson (Les Miserables, Hair)
Tony Yazbeck (On the Town- 2015 Tony Nominee)
Heidi Blickenstaff (Something Rotten!)
Additional appearances and details will be announced here as well as Schmackary’s social media channels (Twitter, Facebook, Instagram).
Schmackary’s is a "uniquely gourmet" cookie company, located in the heart of the Theatre District at 45th and 9th Avenue in Hell’s Kitchen at 362 West 45th Street. Schmackary’s is known for its bountiful menu of rotating gourmet cookie flavors – currently boasting to have more cookie flavors than anywhere else on planet earth, there are over 60 unique cookie flavors in rotation and the list is always growing! The store delivers throughout Manhattan and ships nationwide. Schmackary’s has also been dubbed "the official cookie of Broadway" as their cookies are very popular with the Broadway community. Schmackary’s also has a program online, allowing theatre fans to send their favorite Broadway stars cookies along with a personal note directly to the theatre. Schmackary’s is set to open a second location in Williamsburg, Brooklyn in Summer 2015.
About Broadway Cares/Equity Fights AIDS
Broadway Cares/Equity Fights AIDS helps ensure that the most vulnerable among us receive life-saving medication and health care, nutritious meals, counseling and emergency financial assistance. Broadway Cares awards annual grants to more than 450 AIDS and family service organizations nationwide and is the major supporter of the social service programs at The Actors Fund, including the HIV/AIDS Initiative, the Phyllis Newman Women’s Health Initiative and the Al Hirschfeld Free Health Clinic.